ActUp It's About Them Magic is Theater People will do business with whomever it's easiest to do business with Know they audience Be More Interested Than Interesting You can get everything you want... People don't care how much you know... Nobody needs a magician People are motivated to do things for their reasons, not yours People may forget what you said... show BUSINESS Sell the sizzle not the steak A business handled casually will be a casualty Amateurs practice until they get it right Practice doesn't make perfect Don't let the urgent things get in the way of the important things Salesmanship is merely the transferring of enthusiasm
